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Article: World Wrestling Entertainment Announces First Wave of Partners for Year of WrestleMania XX.
- Article from:
- Business Wire
- Article date:
- July 14, 2003
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Entertainment Editors/Sports Editors/Business Editors
STAMFORD, Conn.--(BUSINESS WIRE)--July 14, 2003
Subway Restaurants, Fleer Trading Cards, and FYE, to Drive Revenue
by Tying In with WWE's WrestleMania XX Celebration
World Wrestling Entertainment today announced its first sponsoring partners for its year-long celebration of 20 years of WrestleMania, culminating in its WrestleMania XX pay-per-view on March 14, 2004.
Subway Restaurants, Fleer Skybox International, and FYE-For Your Entertainment retail stores are part of the first wave of WWE promotions around WrestleMania XX.
"WWE's partnerships with Subway, Fleer, ...