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Article: Canned coffee sales regain two-digit growth. (Japanese coffee sales)
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- March 1, 1991
- Author:
CopyrightCOPYRIGHT 1991 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Canned coffee sales regain two-digit growth
Canned coffee sales in Japan are expected to regain a two-digit growth (up 13- 15%) for 1990, with 280 to 290 million cases of coffee. By 1988, canned coffee sales had continued a two-digit growth for about 20 years, but dropped to one-digit growth (about 9%) in 1989 for the first time. Because of the drop in growth, most of the trade anticipated that canned coffee demand is reaching a saturation point, predicting that 1990 sales will show a 6-7% growth.
Sales for January to June have achieved a 11-12% growth, followed by an unexpectedly high increase in summer, when the trade had anticipated a slowdown under ...