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Article: Starcom picks up [pounds sterling]4m Barclaycard.(marketing retainer with Starcom Motive)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- June 26, 2003
- Author:
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Barclaycard has moved its [pounds sterling]4.2m media planning and buying account out of OMD UK to Starcom Motive, without a formal pitch.
The move has consolidated the entire Barclays Bank account into Starcorn Motive, which was handed the bank's [pounds sterling]15m media account two years ago (MW July 5, 2001). At the time, the selection was the group marketing director Simon Gulliford's first high-profile decision. The appointment was followed by the agency being awarded the Woolwich account (MW June 20, 2002).
Barclays brand strategy director Caitlin Thomas says the appointment of a single media agency for both Barclays and Barclaycard will lead to ...