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Article: I got it from a friend of a friend: affiliate marketing is experiencing a boom as e-tailers see its worth. (News Analysis).
- Article from:
- Marketing Week
- Article date:
- June 26, 2003
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's time to revisit affiliate marketing. Like so many other new forms of internet marketing, this area dropped off the radar in recent years but now seems to be making a comeback.
Affiliate marketers were out in force this month at an afternoon networking party, held at Kensington Roof Gardens and hosted by new media agency Wheel. Companies in attendance included Alliance & Leicester, B&Q, Comet, Dixons, Figleaves, Marks & Spencer, MFI, and Opodo.
Talking to a number of marketers, e-volve was quickly disabused of the notion that affiliate marketing is no longer a hot issue. Retailers in particular waxed lyrical about its impact on their online sales.
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