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Article: Casual dress shirt biz is no trivial pursuit. (includes related article)
- Article from:
- Daily News Record
- Article date:
- April 1, 1991
- Author:
CopyrightCOPYRIGHT 1991 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CASUAL DRESS SHIRT BIZ IS NO TRIVIAL PURSUIT
NEW YORK - The new dress-down dress shirt has started a revolution of sorts in the industry.
Many retailers are jumping on casual-bridge dress shirts for fall. Some of these styles are merely fancy dress shirts, while others fall closer to the sportswear realm by incorporating sportswear fabrications and sizing. But the industry is debating exactly where these dress shirts belong within stores.
Some retailers believe the casual styles belong in dress shirt departments, while others believe shirts with sportswear fabrications belong in both sportswear and dress shirt departments. Some resources stress ...