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Article: Supplier takes lead role in pushing navigation systems.(Suppliers)(Navigation Technologies)(Brief Article)
- Article from:
- Automotive News Europe
- Article date:
- July 14, 2003
- Author:
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Edmund Chew
Supplier: Navigation Technologies
Innovation: Working directly with dealers and customers
Sales of navigation systems are taking off in Europe, but many consumers still find them a novelty and hard to understand.
"For dealers, navigation systems are not necessarily as easy to sell or as understandable as a sunroof, for instance," said Andrew Little, director of European marketing at Navigation Technologies, the leading global provider of digital maps for systems.
So Navigation Technologies has taken the unusual step of working directly with carmakers and their dealer networks to promote its products and the ...