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Article: L.A. touchdown lands 1993 Super Bowl. (football championship game to be played in Rose Bowl in Pasadena, California)
- Article from:
- Los Angeles Business Journal
- Article date:
- March 25, 1991
- Author:
CopyrightCOPYRIGHT 1991 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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L.A. touchdown lands 1993 Super Bowl
A former defensive end and hall of famer, an executive of the Rams, the owner of another National Football League franchise and an accountant were among the behind-the-scenes players in Los Angeles' victory in wresting the Super Bowl away from Phoenix last week.
And in order to put together a winning bid for the January classic, Los Angeles offered the NFL almost $4 million in incentives, including free use of the Rose Bowl in Pasadena, free hotel rooms for the competing teams, and receipts from the game's concession sales.
The behind-the-scenes maneuvering and inducements to win the 1993 Super Bowl points out ...