|
|
Article: Americans Turn to Olive Oil as New Cooking Staple; Olive Oil Claims Top Dollar Sales and Record Household Penetration.
- Article from:
- Business Wire
- Article date:
- July 18, 2003
CopyrightCOPYRIGHT 2003 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Business Editors/Food Writers
NEPTUNE, N.J.--(BUSINESS WIRE)--July 18, 2003
A record number of American households are cooking with olive oil, according to industry data from the North American Olive Oil Association (NAOOA). Household penetration in 2002 increased to an all-time high of nearly 34 percent, compared with approximately 26 percent five years ago. The growth comes amid a five-year decline in household penetration for other popular cooking oils: vegetable (soy), corn and canola oils. If this growth trend continues, the NAOOA predicts household penetration of olive oil in another five years could reach nearly 50 percent.
Olive oil also ...