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Article: Steve Tinlin, Senior VP-business-to-business services, Abacus, a division of DoubleClick Inc., Broomfield, Colo. Direct & Database.(Special Report: Who's Who in B-to-B 2003)
- Article from:
- BtoB
- Article date:
- July 14, 2003
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Carol Krol
Steve Tinlin, senior VP-business-to-business services at DoubleClick Inc.'s Abacus division, celebrates his one-year anniversary as head of its b-to-b cooperative database this year. And there are plenty of reasons to celebrate, since the database and company revenues have grown significantly in the past year under his watch. There are currently 70 million names in the database, up from 44 million a year ago, and revenues are up more than 50% from last year.
While many list owners, list compilers and list managers market b-to-b prospect lists, Abacus manages the only b-to-b cooperative database that contains a depth of transaction ...
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