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Article: Gift certificates for downtown Naperville a hit.(Business)(Chamber view)
- Article from:
- Daily Herald (Arlington Heights, IL)
- Article date:
- July 16, 2003
CopyrightCOPYRIGHT 2003 Paddock Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Julie Lichter
The fastest-selling item in downtown Naperville is not the Matrix game at EB Games, the Harry Potter book at Anderson's Bookshop or Barnes & Noble, or the Tommy Bahama shirts in Dean's.
It's the downtown Naperville gift certificate - the best kept secret.
The Downtown Naperville Alliance gift certificate program is the largest, most effective traffic driving tool the downtown has ever had.
More than $230,000 worth of gift certificates were sold in the past 16 months.
In just the last two months, about $80,000 worth were sold. They will help to drive traffic directly back to downtown Naperville.
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