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Article: Feature: The cookie advertising mogul.
- Article from:
- United Press International
- Article date:
- July 21, 2003
CopyrightCOPYRIGHT 2003 United Press International. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WASHINGTON, Jul 21, 2003 (United Press International via COMTEX)
He's been dubbed as the "Fortune Cookie Advertising Mogul," but now Buzzmarketing CEO Mark Hughes wants to expand the concept of food-delivered advertising into the Hispanic equivalent of the fortune cookie -- Tokitos.
His goal?
To have Tokitos-delivered advertising become nothing less than a staple of America's 80,000 Mexican food restaurants.
A Tokito can be described as a sweet and crunchy dessert cookie, with a hint of cinnamon. About three inches long, it is shaped like a small taco.
For Tex-Mex food aficionados, it should be noted that Tokitos are not to ...