Nike Chooses to Stand by Kobe Bryant with Little to Lose.
By Boaz Herzog, The Oregonian, Portland, Ore. Knight Ridder/Tribune Business News
Jul. 19--Nike stands to lose little from its multimillion-dollar endorsement contract with embroiled basketball superstar Kobe Bryant, sports marketing experts said.
The Los Angles Lakers' 24-year-old all-star guard was charged with sexual assault Friday. Bryant denied the felony charge, saying he was guilty only of adultery involving a 19-year-old Colorado woman.
Nike declined to reveal its marketing plans for Bryant but made clear its decision to stand by Bryant -- for now.
"As we've said before, we're pleased to have a relationship with Kobe Bryant -- …
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