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Article: Firms adding an accent to Web pages: Spanish sites part of a broader outreach to growing Hispanic Market.
- Article from:
- San Diego Business Journal
- Article date:
- July 14, 2003
- Author:
CopyrightCOPYRIGHT 2003 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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San Diego County companies provide it all on the Web -- in Spanish.
More and more, businesses find it worthwhile to set aside a portion of their Web sites for customers able to read that language.
The effort is not just to reach European and Latin American customers, which local firms like WD-40 Co., PriceSmart Inc., and Callaway Golf Co. work to do.
Companies use Spanish Web content to reach customers within the United States, according to ComScore Media Metrix.