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Article: Under pressure. (Creative Zone).
- Article from:
- Entrepreneur
- Article date:
- August 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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EASE TENSION AND GET THE CREATIVE JUICES UP AND RUNNING AGAIN.
The starting point for every creative act is the unknown. For most of us, this is not good news. Uncertainty is uncomfortable.
So how do you encourage people to step into the unknown when embarking on a new creative process? Providing a safe environment is essential. When asking your employees to create something innovative, let them know they won't be punished if they don't succeed. Clearly communicate you know the outcome is uncertain, and provide the time and resources your people need to create. And, as always, define the desired parameters of the outcome so you can measure success.
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