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Article: Developing the baby section: when it comes to baby food, there's nothing childish about the latest product developments. (Center Store).
- Article from:
- Grocery Headquarters
- Article date:
- July 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Retailers can expect to see a slew of innovative baby food products introduced this year, ones that appear and taste very different from their predecessors. Looking to address safety concerns and lift sales in a category that has been somewhat flat over the past few years, manufacturers are diligently working to deliver more value-added features to baby food, and if early responses are any indicator this year looks like it just could be the turnaround needed for the category.
This next generation of baby food seeks to do two things: satiate hunger and provide healthful value-added functional food benefits beyond basic nutrition for infants and children. As a ...