Article: LEED: membership, knowledge, vision.(Leadership in Energy and Environmental Design)

The growth in Leadership in Energy and Environmental Design (LEED)[TM] New Construction (NC) registered projects and U.S. Green Building Council (USGBC) membership is inexorably linked. The buzz around rapid LEED market penetration attracts new members, and new members initiate new projects, fueling the buzz.

This feed-forward is accelerating LEED diffusion to ever finer market sectors such as retail, speculative development and campuses. LEED for Existing Buildings (EB) and Commercial Interiors (CI) are poised for prime time.

It is tempting to believe that 5 percent market penetration represents a tipping point for the industry. By most measures, LEED ...

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