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Article: Back in the pink. (Meat--Bacon--Poultry--Fish).(Brief Article)

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Grocer
Article date:
July 5, 2003
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An attempt to kickstart the welfare-friendly pink or rose veal market in Britain has been unveiled by Marks and Spencer.

Touted for some time as a possible added-value market for otherwise unwanted dairy breed calves, following consumer rejection of anaemic white veal, this product has remained a tiny niche market. The new move emerged from talks with the multiple's select dairy farm supplier group with the aim of replacing current imports from Holland.

Mark Ransom, meat technologist, said: "Our customers are greatly concerned that our treatment of ...

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