Article: The development of an intragroup norm and the effects of interpersonal and structural challenges.

The Development of an Intragroup Norm and the Effects of Interpersonal and Structural Challenges

Social norms are a powerful form of control, fundamental to human behavior. Yet, despite periodic calls for more systematic empirical attention (Hackman, 1976; Feldman, 1984), norm formation and persistence have been studied only rarely. Bettenhausen and Murnighan (1985) is an exception: their model of the norm-formation processs posited that (1) members of ad hoc groups initially base their actions and their understanding of others' actions on the norms they held as members of different groups in similar situations; (2) norms form early, often before a group's ...

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