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Article: Setting a place for 500: Beverly Hilton's booming banquet business lifts hotel's value. (Up Front).
- Article from:
- Los Angeles Business Journal
- Article date:
- July 7, 2003
- Author:
CopyrightCOPYRIGHT 2003 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's the kind of publicity most hotel caterers can only dream about.
Each January, as the Hollywood Foreign Press Association hands out its Golden Globes at the Beverly Hilton Hotel's International Ballroom, an audience of 80 million viewers can goggle at table after table of movie and television stars.
They're eating. They're drinking. And on occasion, as happened in 1998 with actress Christine Lahti, they're even caught in the restroom when they win an award.
For local and national groups putting on banquets, there's nothing like being in such a star-studded setting. And that's one reason Probity International Corp., managing partner of the ...