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Article: Slicing scam or Parma ham? Cristina Garrigues discusses the legal battles over Asda's Parma ham to explain the many intricacies concerning food production, regulation and claims of geographical origin. (Brand Papers).
- Article from:
- Brand Strategy
- Article date:
- July 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There is a growing trend among consumers to choose quality above quantity. One way of demonstrating the quality of your product to consumers is to be able to guarantee the geographical origin and the method of production.
Both Council regulation and Commission regulation both monitor the protection of claims of geographical source and origin of agricultural products and foodstuffs.
A protected designation of origin (PDO) consists of the name of a region, specific place or country referring to a product originating in that region, specific place or country whose quality or other characteristics are essentially or exclusively due to a particular ...