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Article: GLASER, BALLMER MAKE CABLE PITCHES REALNETWORKS PUSHES ONLINE SERVICE MICROSOFT STRESSES TV SOFTWARE.(Business)
- Article from:
- Seattle Post-Intelligencer
- Article date:
- July 23, 2003
- Author:
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Byline: DAN RICHMAN AND TODD BISHOP P-I reporters
For nearly 2,400 cable-industry executives gathered in Seattle this week, the annual Cable & Telecommunications Association for Marketing meeting is a chance to network, study winning ad campaigns and learn about new technology.
To Microsoft Corp. and RealNetworks Inc., it's a marketing opportunity.
The chief executives of those companies addressed the three-day private meeting at the Washington State Convention and Trade Center this week, each focusing on a different aspect of the $49 billion U.S. cable industry.
RealNetworks founder and Chairman Rob Glaser yesterday mentioned the ...