Article: FOX SETTING THE NEWS AGENDA; CNN, MSNBC Must Be Distinct, Not Imitative, to Compete With Upstart Fox News.(Newspro)(cable news networks needs to have their own distinct slants)

Byline: Michele Greppi

Once upon a time, TV news executives who got equal numbers of complaints on opposite sides of an issue told themselves they were doing their job right.

But then Fox News Chairman Roger Ailes, the former Republican strategist and master marketer who knew an underserved audience when he saw (and represented) one, veered right and connected with an audience that felt turned off by traditional news media, which it deemed too liberal.

The rest is TV history in the form of the Fox News Channel, which was created nearly seven years ago in Mr. Ailes' combative, conservative, always-single-minded and often entertaining image. The ...

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