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Article: Jean d'Estrees plans autumn makeover. (International News).(Brief Article)
- Article from:
- Cosmetics International
- Article date:
- June 20, 2003
- Author:
CopyrightCOPYRIGHT 2003 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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This September will bring a major image overhaul for French beauty institute brand Jean d'Estrees.
General manager Nathalie Rattier, who joined the brand last December, aims to double global sales (4.7m [euro] in 2002) within five years. In order to do this, she and brand manager Catherine Brient have embarked on a revamp set to enhance the brand's image and positioning.
From September, new packaging by French agency Enjoy Design, new advertising visuals and a new logo will grace the first major product to be launched by the new team--a premium-priced anti-ageing cream called 3D Rides. Throughout 2004, the makeover will be gradually extended to all the ...