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Article: POP advertising: at the right time, in the right place. (Techtalk).(point-of-purchase)(Bluepoint Technologies offers web-based solutions)
- Article from:
- Utah Business
- Article date:
- July 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Olympus Publishing Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IN THE WORLD of point-of-purchase (POP) advertising, it's critical to maximize the opportunity to win consumers' attention by targeting them at the cash register, in the lobby or at the kiosk.
Bluepoint Technologies is revolutionizing the way companies reach their target audiences with turnkey, web-based solutions that make POP advertising really pop.
"Instead of the traditional poster, imagine an LCD or plasma screen displaying ads in a store, at a bank or on a billboard -- our technology allows people to create electronic signs and control a network of those signs using Internet protocol," says Kelly Struhs, Bluepoint Technologies president.
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