News wire article from our research archive:

Libra wraps up tampon market.

Jul 28, 2003 (B&T - ABIX via COMTEX)

Clemenger BBDO Melbourne has devised a new marketing campaign for Libra Tampons. The campaign, launched in late July 2003, features dancers from Wicked Force, rated as Australia's top breakdancers. The campaign includes television commercials, outdoor advertising and magazines, and has been released to launch Libra's new range of "colour-coded" tampon wrappers. The campaign's magazine commercial shows three dancers wearing three different colour pants and uses as its ...

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