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Article: BETSEY GETS INTIMATE.(Betsey Johnson signs licensing agreement with Carole Hochman Designs Inc. for collection of intimate apparel)
- Article from:
- WWD
- Article date:
- July 28, 2003
- Author:
CopyrightCOPYRIGHT 2003 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Retailers and consumers better tighten their garter belts and bra straps -- Betsey Johnson is about to shake up the quiet world of intimate apparel.
The perennially hip designer has signed her first licensing agreement with Carole Hochman Designs Inc. Johnson said she has "big plans" to bring her sense of fashion whimsy to a conservative lingerie industry that needs more sizzle.
The Betsey Johnson collection of intimates will bow in January here at a new Betsey Johnson showroom ensconced within the Carole Hochman headquarters at 135 Madison Avenue. Initial offerings will include sleepwear and soft daywear pieces. Bras and corsetry will ...
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Article: LEAPING LEOPARDS; BETSEY JOHNSON JUMPS INTO ...
WWD;
August 2, 2006 ;
700+ words
... ... Rusty Williamson BETSEY JOHNSON'S EXUBERANT EMPIRE ... out of stores. "Betsey Johnson has such a great following ... Park - it has all the Betsey Johnson touches," she said ... include lingerie by Carole Hochman Designs, footwear ...
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