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Article: Huntington Beach, Calif., Riding a Tourism Wave with Television Exposure.

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Knight Ridder/Tribune Business News
Article date:
July 29, 2003
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By Bill Rams, The Orange County Register, Calif. Knight Ridder/Tribune Business News

Jul. 29--HUNTINGTON BEACH, Calif.--The world's largest surf contest. An extreme-sports competition. A pro beach volleyball tournament.

During the next three weeks, Surf City's youthful, tanned and athletic action-sports culture will be on display for an international television audience.

The U.S. Open of Surfing, the X Games and the AVP pro beach volleyball events are powerful marketing tools for a city struggling to outpace Fullerton and Garden Grove for tourism dollars.

The August contests should cap what has already been a profitable summer ...

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