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Article: NA NA SHEDS GRUNGE LOOK FOR SOFTER IMAGE.
- Article from:
- Footwear News
- Article date:
- July 28, 2003
- Author:
CopyrightCOPYRIGHT 2003 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES -- Na Na Shoes, once known for its 1990s grunge appeal, will be showing its more feminine side as part of a relaunch for spring '04.
The new line, aimed at 16- to 26-year-old women, will debut at this week's WSA show in Las Vegas with 15-20 styles. "The image that we are going for is clean, simple and sexy," said Bodo Loerke, national sales and branding manager for the Mahwah, N.J.-based company. "We are playing with a lot of colors. The line is going to be very small and very exclusive."
While pursuing larger department store accounts, including Neiman Marcus and Nordstrom, Loerke said Na Na will also reach out to independents and ...
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Article: Na Na: punk grows up. (Na Na Trading ...
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September 16, 1992 ;
700+ words
... ... Monica, Calif. -- Almost 16 years ago, Na Na Trading Co. opened its doors in a 100 ... movement. Nancy Kaufman, whose nickname is Na Na, launched the shop by hand-sewing dressers ... and other one-size garments with the Na Na label. Friends soon began bringing in ...
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