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Article: REGISTERING WITH BRIDES; WEDGWOOD'S VERA WANG COLLECTION IS MAKING A STRONG SHOWING AT RETAIL.(new patterns selling fast)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- July 28, 2003
- Author:
CopyrightCOPYRIGHT 2003 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK-Almost a year after hitting store shelves, Wedgwood's Vera Wang collection is proving to be the hit with brides that the company was hoping it would be.
"It really has been phenomenal," said Moira Gavin, president of Wedgwood. "It's exceeded our expectations, as well as retailers'."
"It's doing extremely well," noted Karen Leuhr, dinnerware buyer at Macy's West, adding that the collection is "very high up there" in the rankings of registry patterns.
"The new patterns are also going to be very strong," Leuhr predicted. "The appeal is still very aspirational to the name. And the line is a nice new layer to raising average [prices at] ...