Article: REGISTERING WITH BRIDES; WEDGWOOD'S VERA WANG COLLECTION IS MAKING A STRONG SHOWING AT RETAIL.(new patterns selling fast)

NEW YORK-Almost a year after hitting store shelves, Wedgwood's Vera Wang collection is proving to be the hit with brides that the company was hoping it would be.

"It really has been phenomenal," said Moira Gavin, president of Wedgwood. "It's exceeded our expectations, as well as retailers'."

"It's doing extremely well," noted Karen Leuhr, dinnerware buyer at Macy's West, adding that the collection is "very high up there" in the rankings of registry patterns.

"The new patterns are also going to be very strong," Leuhr predicted. "The appeal is still very aspirational to the name. And the line is a nice new layer to raising average [prices at] ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!