|
|
Article: John Ayling wins slew of media briefs. (Media).(Brief Article)
- Article from:
- Marketing Week
- Article date:
- July 17, 2003
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Independent media agency John Ayling & Associates has scooped a number of accounts worth several million pounds, including business from the New Look fashion chain.
High street fashion chain New Look has appointed John Ayling as its first media agency. The agency will handle media planning and buying for two separate projects -- the launch of the chain's new flagship store on Oxford Street, London; and the introduction of menswear, which is being trialled in selective New Look stores.
The strategy for the menswear initiative is being handled by Prospero, a business consultancy division of design agency 20/20. Michaelides & Bednash is developing the brand ...