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Article: AutoTrader.com Teams With ABC's 'Monday Night Football' And ESPN In Sponsorship Of NFL; 'Monday Night Football' on ABC, 'NFL Live' on ESPN2 and 'Sunday Night Football' on ESPN Included In Buy.
- Article from:
- PR Newswire
- Article date:
- August 4, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ATLANTA, Aug. 4 /PRNewswire/ -- AutoTrader.com, the world's largest automotive marketplace, today announces its biggest NFL package in the history of the company. AutoTrader.com will team up with the NFL for a planned broadcast sponsorship of "Monday Night Football" on ABC as well as "NFL Live" on ESPN2 and "Sunday Night Football" on ESPN. During pre-, regular and post- season games, from August 4 to January 3, AutoTrader.com will air its popular "whoosh," "buddies" and "shelves" spots.
In a "Monday Night Football" first, the program will conclude with a post- game show. The exclusive entitlement was created especially for AutoTrader.com. The "AutoTrader.com ...