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Article: Affiliate marketing: placing your ads through an affiliate network gives them wider reach and generates revenue for smaller sites.(Industry Overview)
- Article from:
- New Media Age
- Article date:
- July 17, 2003
- Author:
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Once considered the bargain-basement end of online advertising, affiliate marketing has been steadily gaining a new-found respect among advertisers - quite simply, they say, because the model is cost-effective and it works.
Affiliate marketing, or pay-for-performance (PEP) marketing, has been present from the earliest days of the commercial Internet. It refers to the practice in which smaller sites, or affiliates, drive sales or traffic to a larger site in return for commissions.
Affiliates use a variety of methods to push sales to the larger site. They may, for example, place banners or other ad creatives on their own site, bid for keywords in search ...