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Article: Stimulating healthy sales. (Pfizer Consumer Healthcare).
- Article from:
- Grocer
- Article date:
- July 12, 2003
CopyrightCOPYRIGHT 2003 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The recent merger between Pfizer and Pharmacia has extended the company's product range and global reach.
Vice President Andy Rush is looking forward to an exciting future, he says: "We now have an impressive portfolio of household names. Many of the top-selling healthcare brands are now marketed by us. These products sell literally by the millions and are proving to be some of the most profitable lines for retailers."
Innovation
The company now says it's number two [IMS self-medication database- value share to May 2003] in the market and is showing strong growth on the back of leading brands such as Benadryl, Benylin, Sudafed, Nicorette, ...