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Article: Young Blacks disproportionately exposed to alcohol ads, study says. (noteworthy news).
- Article from:
- Black Issues in Higher Education
- Article date:
- July 17, 2003
CopyrightCOPYRIGHT 2003 Cox, Matthews & Associates. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WASHINGTON
Young Blacks see far more than their share of the $333 million worth of advertising placed in major magazines by the nation's alcohol industry, a new university study says.
A report by Georgetown University's Center on Alcohol Marketing and Youth, released last month, said Blacks from 12 to 20 years old saw 77 percent more of these ads in 2002 than their non-Black peers did.
The disproportionate exposure was amplified when the report broke down types of alcohol. Young Blacks saw 81 percent more magazine ads for distilled spirits, the study found.
The report shows "that the industry is directly targeting Black kids," says ...