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Article: PGA TOUR, FedEx Unveil Integrated Media Promotional Plan; Reliability Theme, Instructional Platform Are Centerpieces for TV, Internet Campaign.
- Article from:
- Business Wire
- Article date:
- August 4, 2003
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Sports Editors/Business Editors
PONTE VEDRA BEACH, Fla. & MEMPHIS, Tenn.--(BUSINESS WIRE)--Aug. 4, 2003
FedEx Corporation (NYSE:FDX) and the PGA TOUR announced today a comprehensive multi-channel campaign that will promote the legendary reliability of FedEx with the tagline FedEx, The Most Reliable Player in the Game. The campaign will focus on the theme of reliability and will leverage a full range of media including TOUR television, PGATOUR.COM, broadcast advertising and sponsorship of a season highlights special on NBC-TV. FedEx is the "Official Shipping Company of the PGA TOUR."
The new campaign, developed by FedEx and the TOUR, focuses on ...