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Article: Combe Incorporated Taps La Agencia de Orci For Its First U.S. Hispanic Advertising Campaign; Just For Men(R) Haircolor is First Male Grooming Product to Target U.S. Latinos with Major Marketing Effort.
- Article from:
- PR Newswire
- Article date:
- August 4, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES, Aug. 4 /PRNewswire/ -- La Agencia de Orci & Asociados, one of the largest independently owned Hispanic marketing agencies in the country, has begun work on Combe Incorporated's first U.S. Hispanic advertising campaign. The agency will launch advertising for a new Hispanic shade of Just For Men(R) Haircolor to the U.S. Latino consumer this fall. The effort's budget is estimated at $5 million.
La Agencia de Orci was originally tasked to consult with Combe for brand positioning, strategy for Just For Men(R), plan the media buy and to review the future advertising creative for the product. The agency's assignment recently grew to include developing ...