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Article: South Florida Sun-Sentinel International Business Column.

Article from:
Knight Ridder/Tribune Business News
Article date:
August 4, 2003
Copyright

By Doreen Hemlock, South Florida Sun-Sentinel Knight Ridder/Tribune Business News

Aug. 4--ENTREPRENEUR MARKETS ISRAELI OLIVE OIL TO S. FLA. JEWISH COMMUNITY: Jay Iaco Shapiro was living in Minneapolis and starting a business selling premium Israeli olive oil, when it became obvious he should move.

The 31-year-old entrepreneur found he needed to be closer to a larger Jewish community, to more gourmet shops and restaurants, and to Israel itself for sales to take off.

Shapiro considered moving to New York City, but fed up with cold weather, relocated this summer to Boca Raton to sell his IsRoil-brand oil made from olives handpicked on ...

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