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Article: Beijing Olympic Emblem unveiled, marketing campaign coming soon.
- Article from:
- China Business News
- Article date:
- August 4, 2003
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Beijing Olympic Emblem unveiled, marketing campaign coming soon
Shanghai. August 4. INTERFAX-CHINA - The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) unveiled the Olympic emblem for the 2008 Beijing Olympics August 3. Wu Bangguo, chairman of the National People's Congress, unveiled the emblem in the presence of 2,008 VIP guests and to approximately 400 million TV viewers.
The new emblem, titled 'Dancing Beijing,' resembles a red seal containing the figure of a dancer, and will be the centerpiece of a large-scale marketing campaign to promote the Beijing Olympics, a BOCOG official explained to Interfax in an interview. Beginning ...