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Article: An untapped market: the home-based business.
- Article from:
- Direct Marketing
- Article date:
- April 1, 1991
- Author:
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Copyright informationCOPYRIGHT 1991 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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An Untapped Market: The Home-Based Business
Many are overlooking one of the fastest growing markets in the United States: the home-based business.
This article will open the door and offer a view of this untapped, quickly growing pool of prospects.
The number of home-based businesses grew from 10.1 million in 1989 to 11.2 million in 1990, according to Link Resources. BIS Strategic Decisions projects a compound annual growth rate through 1994 of more than 25 percent. Approximately 12 percent of U.S. households generate their primary income from their home-based business. Each of these firms spend an average of $740 annually on equipment and $240 on supplies. The ...