Article: An untapped market: the home-based business.

An Untapped Market: The Home-Based Business

Many are overlooking one of the fastest growing markets in the United States: the home-based business.

This article will open the door and offer a view of this untapped, quickly growing pool of prospects.

The number of home-based businesses grew from 10.1 million in 1989 to 11.2 million in 1990, according to Link Resources. BIS Strategic Decisions projects a compound annual growth rate through 1994 of more than 25 percent. Approximately 12 percent of U.S. households generate their primary income from their home-based business. Each of these firms spend an average of $740 annually on equipment and $240 on supplies. The ...

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