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Article: Chinese National Tourist Office and Advertising Partner URI Global Announce Outreach to Travel Industry, Journalists and Film Makers Throughout the U.S. and Latin America as Part of Destination Marketing Initiative.
- Article from:
- PR Newswire
- Article date:
- August 5, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES, Aug. 5 /PRNewswire/ -- URI Global (http://www.uriglobal.com/), a full service advertising agency retained by the China National Tourist Office (CNTO) in Los Angeles to develop integrated marketing campaigns designed to promote tourism from the United States and Latin America to the People's Republic of China (PRC), announced today that it is initiating its outreach to the film, media and travel industries.
Until recently, China was one of the top holiday destinations in the world with 97 million people visiting the country during 2002. However, the recent outbreak of SARS (Severe Acute Respiratory Syndrome) reduced travel to the country by more than ...