Article: "Men's bodies, men's selves": men's health self-help books and the promotion of health care.

This paper is a critical analysis of men's health self-help books, focusing on the health care strategies encouraged by this advice literature. It is argued that the genre of men's health self-help overwhelmingly emphasizes the role of the individual in achieving good health and well-being. In presenting this message, men's health self-help reproduces a neo-conservative ideological perspective about public health: good health is primarily an individual concern, and that good health outcomes are largely the product of individual behavior. It is suggested that this emphasis on individuality works best for the genre's target audience of middle-class men, but is of limited use ...

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