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Article: It's fizz-ical attraction to the Lambrini ladies. (Reader Offers).(Brief Article)
- Article from:
- Grocer
- Article date:
- July 19, 2003
CopyrightCOPYRIGHT 2003 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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While Halewood International's phenomenally successful Lambrini is a familiar sight in 75cl and 1.5ml formats, all is set to change with the introduction of a 275ml bottle four-pack.
The brand, which is the number one perry in the UK, enjoys a loyal following among 18 to 34-year-old women and currently sells in excess of 24 million bottles a year, due to its promise of providing the bubbles ...
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