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Article: Ads: Mmm, Junk Mail.(change in size regulations for direct mail)(Brief Article)
- Article from:
- Newsweek
- Article date:
- August 18, 2003
- Author:
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Byline: Hilary Shenfeld
The stuff that clogs your trash can is getting an image makeover. A new postal rule that goes into effect this week allows mass mailers to send out solicitations in just about any shape or size. Until now, the U.S. Postal Service required mailers to use the square or rectangular envelopes or postcards that consumers are quick to discard. Advertisers typically get about a 1 percent response rate.
Hoping for a better response, doughnut purveyor Krispy Kreme ...