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Lions will put their shirts on [pounds sterling]1.5m deal; RUGBY UNION Clubs to reap the benefits as touring team double their money.
- Article from:
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The Daily Mail (London, England)
- Article date:
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August 12, 2003
- Author:
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Copyright informationCOPYRIGHT 2003 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: PETER JACKSON
THE Lions are finalising a record [pounds sterling] 1.5million shirt sponsorship deal for their 2005 New Zealand tour, doubling the value of the cherished red jersey.
Rugby's most famous touring team are bucking the trend in a depressed global market which forced the Six Nations to take a 30 per cent cut in television money.
Where the Lions shirt deal was worth [pounds sterling]750,000 in Australia two years ago, two multinational sponsors are ready to pay twice as much.
John Feehan, chief executive of the British and Irish Lions Ltd, said: 'Discussions are at a very advanced stage with a couple of companies who want the jersey.
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