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Article: Marketers' use of custom publishing on the rise; A number of b-to-b marketers still believe in the power of print.(Business Media)
- Article from:
- BtoB
- Article date:
- August 11, 2003
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: SEAN CALLAHAN
Even though b-to-b ad pages continue their steady decline of the past three years, one area of print appears to be growing-custom publishing. Companies such as Cisco Systems Inc., Hewlett-Packard Co., Pitney Bowes Inc. and Wells Fargo & Co. are investing substantial portions of their marketing budgets in these ambitious projects.
Pitney Bowes launched Priority, a bimonthly custom publication with a circulation of 700,000, last October, but didn't officially announce the venture until last month.
Priority, which is produced by The Magazine Group and features articles geared toward helping small-business owners improve their ...