|
|
Article: Rich-media content easier to build, use; New technologies, evolving industry standards expected to advance use of medium for ads.(Advertising)
- Article from:
- BtoB
- Article date:
- August 11, 2003
CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: KATE MADDOX
Advances in technology and the growing penetration of broadband are helping to increase the use of rich media by marketers, even as the online advertising industry struggles to define standards for the maturing medium.
Last month, two competing ad companies introduced new technologies for serving and tracking rich-media ads, while the Interactive Advertising Bureau launched an effort to update its rich-media guidelines.
On July 14, DoubleClick Inc. teamed with Macromedia Inc. to launch DART Motif, a service for creating, trafficking, deploying and reporting on rich-media ads. The service integrates Macromedia Flash MX with ...