Article: GO TOAST Unveils 'Power Rules'; New Rule Group Provides Optimum ROI Conversion Management.

Business Editors/High-Tech Writers

Search Engine Strategies 2003

SAN JOSE, Calif.--(BUSINESS WIRE)--Aug. 18, 2003

GO TOAST (www.GoToast.com), a leading global provider of pay-per-click search engine optimization and online marketing management tools, unveiled today a powerful new set of online bid management rules designed to give advertisers maximum control of their online marketing campaigns.

"GO TOAST Power Rules give our customers total control over the cost and return of their online marketing programs," said Dave Carlson, CEO of GO TOAST. "Power Rules are an ROI-based subset of GO TOAST's Rules-Based Bidding(SM) feature, which ...

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