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Article: GO TOAST Unveils 'Power Rules'; New Rule Group Provides Optimum ROI Conversion Management.
- Article from:
- Business Wire
- Article date:
- August 18, 2003
CopyrightCOPYRIGHT 2003 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/High-Tech Writers
Search Engine Strategies 2003
SAN JOSE, Calif.--(BUSINESS WIRE)--Aug. 18, 2003
GO TOAST (www.GoToast.com), a leading global provider of pay-per-click search engine optimization and online marketing management tools, unveiled today a powerful new set of online bid management rules designed to give advertisers maximum control of their online marketing campaigns.
"GO TOAST Power Rules give our customers total control over the cost and return of their online marketing programs," said Dave Carlson, CEO of GO TOAST. "Power Rules are an ROI-based subset of GO TOAST's Rules-Based Bidding(SM) feature, which ...