Article: How Customer Behavior Influences Web Site Search.

M2 PRESSWIRE-18 August 2003-Research and Markets: How Customer Behavior Influences Web Site Search(C)1994-2003 M2 COMMUNICATIONS LTD

RDATE:08182003

Research and Markets have announced the addition of the "Web Site Search: Understanding and Influencing Customer Behavior" report to their offering.

The moment a user's hand moves from mouse to keyboard to express interest, desire, or intent in actual language represents the strongest opportunity to learn from-and influence-visitor behavior. Technology alone cannot manage this dialogue. As consumer needs shift from basic search to dialogue and discovery, sites should optimize the experience to drive ...

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