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Article: The Atlanta Journal-Constitution Advertising Column.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- August 16, 2003
CopyrightCOPYRIGHT 2003 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Leon Stafford, The Atlanta Journal-Constitution Knight Ridder/Tribune Business News
Aug. 16--PR PARTNERS COMPETE IN NICHE TRAVEL WEB SITES: Hope and Beckham want to eventually be able to join the ranks of Travelocity.com and Expedia.com.
Normally, Bob Hope and Paul Beckham work as a team. But in a new venture, the two owner-operators of Hope-Beckham public relations are adversaries.
In a friendly in-house competition, each has launched a travel Web site to eventually compete with the likes of Travelocity.com or Expedia.com. Beckham has created ebargaintravel.com, a site targeting general travelers looking for discounts; Hope has ...