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Article: Denver Entrepreneur Pushes into Nutritional Supplement Market.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- August 17, 2003
CopyrightCOPYRIGHT 2003 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Dan Luzadder, The Denver Post Knight Ridder/Tribune Business News
Aug. 17--If Sandy Greenberg has learned anything in his varied career, it's that you have to make people believe in what you have to sell.
He learned that lesson as a salesman, stockbroker, securities entrepreneur, millionaire, and most recently as the creator of VitaCube Systems Inc. -- a Denver nutritional supplement company trying to muscle its way into the fast-growing health and fitness market.
Using nutritional supplement formulas endorsed by doctors, athletes and coaches, he has devised a plan to give health-conscious consumers a packaged approach to nutritional ...